Second Horizon Media
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// AI MARKETING SYSTEMS FOR OPERATORS

Lead generation,
engineered.

We build the systems most agencies pretend to. Custom CRMs, AI automation, and marketing infrastructure for operators who are done with talk.

500+  appointments delivered | 12+  active clients | $2M+  pipeline generated
leadstation.shm — pipeline
v0.4.2
New · 4
M. Alvarez
Windows · Tampa, FL
unqualified
D. Reilly
HVAC · Atlanta, GA
scoring…
Qualified · 3
J. Patel
Roofing · Charlotte, NC
budget · ready
K. Nguyen
Kitchens · Raleigh, NC
homeowner
Booked · 2
S. Bennett
Doors · Savannah, GA
Tue · 4:30p
L. Park
Solar · Greenville, SC
Wed · 6:00p
12:04:17 [booked] Tampa · windows → call_scheduled
12:04:09 [score] Atlanta · hvac · 0.81
12:03:58 [confirmed] Savannah · doors · attendance
12:03:41 [refunded] Macon · roofing · no_show
12:03:22 [route] Greenville → contractor #042
$
OPERATORS RUNNING ON OUR SYSTEMS
Buckhead Designs Atlas Windows Coastline HVAC Reliant Roofing Foundry Kitchens Solstice Solar Buckhead Designs Atlas Windows Coastline HVAC Reliant Roofing Foundry Kitchens Solstice Solar
No ad spend
we run media at our risk
No retainers
prepaid credits, results only
Refund on no-shows
credit returned automatically
01 / WHAT WE DO

Three lanes. Built for operators who want systems, not noise.

PRODUCT
v0.4.2 · live

Lead Station — the CRM that runs the play.

Our proprietary CRM powers every engagement. Real-time pipeline visibility, AI-scored leads, automated booking, and a system log that tells you what happened — not a PDF that tells you what we want you to think.

pipeline ai-scoring routing attribution auto-confirm
OPERATING BRAND
↗ separate site

All Trades LeadHub

Our pay-for-performance appointment platform for home-services contractors. We operate it end-to-end on the same stack we sell.

Visit alltradesleadhub.com →
PAID + FUNNELS

Marketing Systems

Full-stack paid media, funnel architecture, landing pages, retargeting. Traffic that converts — not clicks that don’t.

See the stack →
CUSTOM AI BUILDS
claude · openai · supabase

AI that does something.

Custom CRMs, workflow automation, lead scoring, agent-driven ops. We build the tools we’d want to use, then put them to work in your business.

$ shm deploy –system lead-router –ai claude-opus-4-7
→ provisioning · routing 1,247 leads/day
02 / BUILT BY SHM

Real software. Tailored to one operator at a time.

Two production CRMs, each rebuilt from a generic template into the exact workflow of one industry. We can ship a v1 in under 7 days. The next 60 are spent perfecting it into the tool the operator actually wants.

MANUFACTURING · HIGH-TICKET SALES
v1 · live

SaleStation

A high-ticket sales CRM rebuilt around a manufacturing sales director’s actual pipeline — platens, presses, hydraulic service. Not a Salesforce clone; the workflow he was already running, finally put in software.

salestation · spstation.xyz
418 records
SaleStation operational CRM with manufacturing accounts and deep record drilldown
Pipeline with high-ticket deal cards
Part Sales executive dashboard
Operator-built notes and whiteboard view
custom status pills pipeline forecasting quote tracking deal-age aging notes board
PAY-FOR-PERFORMANCE LEAD-GEN
v1 · live

Lead Station

The operational CRM behind a pay-for-performance appointment agency. Tracks credits, confirmations, homeowner shows, and marketing payouts — the things a generic CRM has no idea what to do with.

leadstation · leadhub-lead-station.vercel.app
By Client
Lead Station By-Client board with KPIs, appointment buckets, and status pills
Main clients overview list
Per-client detail with bucket and tags
Net income drilldown by record
appointment buckets payout ledger custom status pills income drilldown live KPIs

“We don’t pitch AI — we ship it. Then we tune it until the operator stops opening their old tool.”

APPOINTMENTS · TRAILING 30D
46
delivered to active accounts
TIME TO FIRST APPT · AVG
9 days
from kickoff to first booked door
SHOW RATE · CONFIRMED
72%
homeowners that open the door
// LET’S TALK

30 minutes. Zero pitch.
We’ll tell you straight whether we can deliver.

If we can’t help, we’ll tell you who can. If we can, you’ll leave the call knowing exactly what we’d build.

currently operating 12 client systems · 3 onboarding slots open this month
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