What we collect, what we don’t,
and how to make us delete it.

01 / Who this applies to

This policy covers:

• Visitors to LeadHub-branded pages on this website
• Homeowners who fill out a Meta (Facebook or Instagram) Lead Ad form, or a quote-request form on this website, that routes to LeadHub
• Owners and managers of home-services businesses (contractors) who request a discovery call with us through our website form at go.secondhorizonmedia.com
• Anyone who emails or calls us through a LeadHub channel

02 / What we collect

From Meta Lead Ad forms

• Name
• Phone number
• Email address
• City and state
• Service of interest (windows, HVAC, roofing, kitchens, doors, solar, remodeling, etc.)

From our discovery-call form (contractors)

• Name and company name
• Business email address
• Mobile phone number
• How many jobs your business does per month
• Whether you checked the optional box to receive text messages about your call

If you choose to share more

On a follow-up call, text, or form you may give us:

• Project details — scope, timeline, budget
• Property address
• Anything else you tell us about the job

From our website

Standard analytics: page views, referrer, device type, and approximate location from IP. Our advertising landing pages also run the Meta (Facebook) Pixel, which reports your activity on those pages back to Meta — see section 07 for exactly what it sends and how to limit it.

What we don’t collect

• Social Security numbers
• Bank account or credit card information
• Government IDs
• Anything you didn’t volunteer

03 / How we use it

• To contact you about the home-services request you submitted
• To qualify you for the appointment — does the project match what the contractor does, are you the homeowner, what’s your timeline
• To book and confirm an in-home appointment with the contractor
• To pass that appointment to the specific contractor whose campaign you responded to
• If you’re a contractor who requested a discovery call: to schedule that call with you, remind you before it, and help you rebook if you miss it
• To track conversions and improve our service quality
• To run our business — billing, support, and fraud prevention

That’s it. We don’t market unrelated products to you. We don’t add you to newsletters you didn’t ask for.

04 / What we don’t do

• We don’t sell your information. Not to data brokers, not to other contractors, not to anyone.
• We don’t share your information with contractors who didn’t pay for your appointment.
• We don’t monetize your data through third-party advertising networks.

If a piece of your information leaves our systems, it’s because (a) the contractor whose campaign you responded to is receiving your appointment, (b) we’re using a vendor to operate the service (see below), or (c) we’re legally required to share it.

05 / Who we share it with

Only the people we need to in order to deliver the service:

• Vercel — our website host. They store and serve our pages.
• Supabase (hosted on AWS) — our database. This is where your contact info lives while your appointment is being worked.
• Meta (Facebook / Instagram) — both as the origin of your lead and, on our advertising landing pages, as a recipient of page-activity data through the Meta Pixel. Meta is told which ad sent you, how far through our form you got, and a scrambled (hashed) form of your contact details so it can match you to the ad you saw. It is never sent your details in readable form. See section 07.
• The contractor whose campaign you responded to — they receive your name, contact info, project details, and appointment time so they can show up and quote the job.
• Service providers that help us run the business — call confirmation, email, calendar, billing. They’re bound by confidentiality and only get what they need.

That’s the full list. If we ever add another category, this page gets updated before the change takes effect.

06 / SMS & text messaging

Second Horizon Media (LeadHub) sends text messages only to people who opt in. Here’s the fine print, stated plainly:

• How you opt in. Our forms include an optional SMS consent checkbox. It is unchecked by default, and checking it is not required to submit the form, to book a call, to get a quote, or to buy anything. We only text people who check that box. On our discovery-call form at go.secondhorizonmedia.com it reads: “Text me about my call. I agree to receive recurring automated text messages (SMS) from Second Horizon Media (LeadHub) at the number above about my inquiry and my scheduled call. Consent is not required to submit this form or to book a call. Message frequency varies; message & data rates may apply. Reply STOP to opt out, HELP for help.” You can see the opt-in screen on our SMS opt-in page.
• What we send. Messages about the request you made and nothing else. For a contractor who booked a discovery call: a confirmation of the call, a reminder shortly before it, and help rebooking if the call is missed. For a homeowner who requested a quote: a confirmation that we received the request and a reminder before a scheduled appointment. No marketing blasts.
• Message frequency varies with your request — typically 1–4 messages per inquiry or scheduled call.
• Message and data rates may apply. Your carrier’s standard rates apply to every message.
• Opt out any time. Reply STOP to any text and you’re done — you’ll get one final message confirming you’re unsubscribed. Reply START to resubscribe.
• Need help? Reply HELP to any text, or email secondhorizonmedia@gmail.com.
• Carriers are not liable for delayed or undelivered messages.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. The only sharing described anywhere in this policy — a homeowner’s contact details going to the contractor handling their appointment (section 05) — is to fulfil that homeowner’s own request, never for marketing, and never includes SMS opt-in data or consent.

Full program terms live in our Terms & Conditions.

07 / Cookies, analytics & the Meta Pixel

The site itself uses the minimum cookies required to function and to understand basic traffic patterns.

Our advertising landing pages also run the Meta Pixel. If you reached us by clicking a Facebook or Instagram ad, this applies to you. The pixel is tracking code supplied by Meta. It sets Meta’s own cookies and tells Meta:

• That you opened the page, and which ad campaign brought you.
• How far through our form you got — each step you finish is reported separately.
• The multiple-choice answers you pick, such as your job-volume range and whether our pricing works for you.
• A scrambled version of the contact details you enter — your email address, phone number and name — so that Meta can tell the person who enquired is the same person who saw the ad. This is Meta’s standard “advanced matching”. Those details are hashed before they leave your browser: Meta receives a string of characters, never the address, number or name itself, and the scrambling cannot be reversed.

We may also send these same events to Meta from our own server instead of from your browser — Meta calls this the Conversions API. It covers things that happen after you have left the page, such as a call you booked actually being confirmed. The information is the same as above; only the delivery route differs.

We use this to see which ads genuinely produce enquiries instead of guessing, and to stop paying for ads that don’t. Meta may also use it to show you our ads again on Facebook and Instagram — that is retargeting, and it does mean this activity follows you onto those platforms.

Meta handles that data as its own company, under its Privacy Policy, not ours. If you’d rather limit it, you can change your Facebook ad preferences, clear or block cookies in your browser settings, or turn on your browser’s tracking protection. Any of those is fine by us — blocking the pixel does not stop you using the form or booking a call, and we will never treat you differently for it.

08 / Your rights

You can ask us, at any time:

• What we have on you. We’ll send you a copy of the data tied to your contact info, usually within 30 days.
• To delete it. Subject to a few legal exceptions (we may need to keep records of past transactions for tax or audit purposes), we’ll delete it.
• To stop contacting you. Reply STOP to any text, unsubscribe from any email, or just email us. We’ll honor it on receipt.
• To correct it. If we have something wrong, tell us and we’ll fix it.

To exercise any of these, email secondhorizonmedia@gmail.com with the subject line Privacy Request and tell us what you want.

09 / California residents (CCPA)

If you live in California, you have the rights above plus a few more under the California Consumer Privacy Act:

• The right to know what personal information we collect, use, and share
• The right to delete personal information we hold (subject to legal retention)
• The right to opt out of the “sale” of personal information — we don’t sell it, but you can confirm in writing
• The right to non-discrimination for exercising any of these rights

We will never charge you a different rate or refuse service because you asked us to delete your data.

10 / EU & UK residents (GDPR)

If you’re in the EU, UK, or EEA, our lawful basis for processing your data is your consent — you gave it when you submitted the Meta Lead Ad form or our website form. You can withdraw consent at any time by emailing the address below.

You also have the right to:

• Access, correct, or delete your data
• Restrict or object to processing
• Data portability — a copy of your data in a structured format
• Lodge a complaint with your local data protection authority

Email us and we’ll walk through any of these.

11 / Children

LeadHub is not directed at children. We don’t knowingly collect data from anyone under 16, and our services are not intended for anyone under 13. If you believe we have data on a minor, email us and we’ll delete it.

12 / Data retention

We keep your contact info for as long as we’re actively working on your appointment, plus 24 months after our last contact with you. After that, it comes out of our active systems.

If you ask us to delete it sooner, we will. We may keep a minimal record for legal, tax, or audit purposes (proof an appointment happened, billing history, etc.), but the personal info itself comes out of our active database.

13 / Data security

We use industry-standard encryption in transit (HTTPS / TLS) and at rest. Access is limited to people who need it to do their jobs. We don’t claim our systems are unhackable — nobody’s are — but we treat security as an ongoing practice rather than a checkbox.

If we ever experience a breach affecting your data, we’ll notify you and the relevant authorities as required by law.

14 / Updates to this policy

If we change this policy, we’ll update the “Last Updated” date at the top of the page. Material changes will be flagged with a note here for at least 30 days before they take effect. Continued use of the service after a change means you’re OK with it — if you’re not, email us and we’ll delete your data.

15 / Who we are & how to reach us

LeadHub (also branded “All Trades LeadHub”) is a DBA of Second Horizon Media LLC, a limited liability company. For questions about this policy, data requests, or anything privacy-related:

Email: secondhorizonmedia@gmail.com

We answer.